Your Firm’s Purpose Should Define “Why” it Exists

Your firm’s purpose describes the unique value it brings to the world. It’s the core of your strategy. It determines who you are, why you matter. It should be clear and easy for stakeholders to understand because your overall strategy flows through it.   What...

Five Ways the NRA Show Addresses 2022 Uncertainty

The National Restaurant Show made its return in May 2022. Our staff was able to make it on the first day of the show, and from our perspective, the show is about 80% back to where it was pre-Covid. What is clear upon entering the exhibits is the diversity of solutions...

The Loss Leader All Restaurants Have, But Underutilize

What if I told you that your convenience store has a loss leader with universal appeal? What if I told you that maximizing the draw of that asset would not require much additional investment over your regular operating procedures?   What if I told you that the...