What Colgate Lasagna Can Teach Us About Innovation

Every few years, a list of the “worst product launches of all time” circulates online. The usual suspects appear: Colgate frozen lasagna, Pepsi AM, Cosmopolitan yogurt, and Life Savers Soda. These products are often remembered as examples of poor judgment. Yet they...

Why Good Research Still Produces Bad Strategy

This is the second article in our series examining what “evidence-based strategy” actually means and why many organizations struggle to convert research into competitive advantage. In the first article, we explored the difference between primary and secondary research...