Who We Are

We are a new company…of food industry veterans.

We are deep thinkers and straight shooters…providing fact-based guidance that inspires.

We are small but mighty…and laser-focused on your needs.

We are agile and lean…offering the best value on high-quality consulting and intelligence.

We are different…we are Foodservice IP.

Experience counts. In most research and consulting firms, partners and senior executives design and sell a consulting engagement, only to turn the project over to junior staff. At FSIP, we take pride in how our leadership remains fully engaged in each assignment from start to finish, ensuring clients receive the results that only a seasoned professional can provide.

Proven track record. We know the food business inside and out. Our analysts average 15 years of experience in foodservice research. We are veteran thought-leaders who have worked for big-name firms. In contrast to larger companies, FSIP is fresh, agile, and committed to excellence and the highest research standards at a price that beats our competitors.

Answering the whys and the hows. We provide end-to-end engagements from scoping a project, to identifying the hypothesis to test. We synthesize the raw data we gather into compact and strategic options that you can use to hit the ground running.

Relationships first. We take the time to understand a client’s business before, during, and after the engagement so that implications and recommendations are relevant, measurable, and on target with your business needs.

Authentic strategic thinking. We know that not all phenomena and real-world events fit into a linear model. True strategic thinking is not linear. FSIP will work tirelessly to find creative and innovative solutions to your most pressing issues — so that you don’t have to.



Tim Powell is a Managing Principal of Foodservice IP (FSIP). His responsibilities include recommending and developing business strategies, market sizing, designing qualitative and quantitative research methods, strategic planning and project management. Tim serves as a trusted foodservice adviser to management at several food companies. Prior to FSIP, he spent several years with foodservice research and consulting firm Technomic as a Principal. Tim previously worked in similar consulting and marketing roles with KPMG LLP and IBM. He is a regular contributor to Restaurant News, The Los Angeles Times, The Chicago Tribune, The Columbus Dispatch, Advertising Age, Reuters as well as other local publications. He has appeared on Fox Business News, NPR and other local television and radio programs. Tim regularly presents at a variety of client and industry events and conferences. Tim earned his Bachelor of Arts in Journalism at The Ohio State University an MBA from the University of Illinois and a Masters in Liberal Arts from the University of Chicago.



Joyce Baird is a Business Development Director with Foodservice IP. Joyce has more than 20 years’ experience serving clients in the food and beverage industry. Joyce’s clients span the supply chain—from producers, manufacturers and distributors, to restaurant operators and retailers. Joyce earned her Bachelor of Arts degree from Indiana University.



Julie Guy is a Team Leader with FSIP. She excels at understanding the “bigger picture” to develop and execute thoughtful plans that align with clients’ overarching goals. Julie specializes in cultivating and maintaining trusted business partnerships and customer relationships. Julie earned her BA in Economics from Denison University.



Jenny Anderson is a Senior Associate with Foodservice IP (FSIP). Jenny specializes in industry segment and product category research, concept and menu trend analysis, and consumer research on perceptions and shopping/purchase behavior. Much of her work takes a 360-degree approach to analysis, examining restaurant and non-commercial operators, retailers and product solutions. She is the founder of multiple industry intelligence programs, and her analyst commentary has been featured in general news media as well as a number of trade publications, including Progressive Grocer, Supermarket News, Nation’s Restaurant News, The National Provisioner, Perishables Buyer and IDDBA’s What’s In Store report. Prior to FSIP, she focused on helping clients understand industry and consumer trends and the strategic implications to their business. She also spent several years with food industry research firm Technomic and also held positions with the National Restaurant Association, EnsembleIQ (formerly Stagnito Media) and the American Dietetic Association. Jenny earned her Bachelor of Science degree from the University of Minnesota.

Foodservice IP
875 North Michigan Ave. Suite 3100
Chicago, Illinois 60611