Who We Are

We are a new company…of food industry veterans.

We are deep thinkers and straight shooters…providing fact-based guidance that inspires.

We are small but mighty…and laser-focused on your needs.

We are agile and lean…offering the best value on high-quality consulting and intelligence.

We are different…we are Foodservice IP.

Experience counts. In most research and consulting firms, partners and senior executives design and sell a consulting engagement, only to turn the project over to junior staff. At FSIP, we take pride in how our leadership remains fully engaged in each assignment from start to finish, ensuring clients receive the results that only a seasoned professional can provide.

Proven track record. We know the food business inside and out. Our analysts average 15 years of experience in foodservice research. We are veteran thought-leaders who have worked for big-name firms. In contrast to larger companies, FSIP is fresh, agile, and committed to excellence and the highest research standards at a price that beats our competitors.

Answering the whys and the hows. We provide end-to-end engagements from scoping a project, to identifying the hypothesis to test. We synthesize the raw data we gather into compact and strategic options that you can use to hit the ground running.

Relationships first. We take the time to understand a client’s business before, during, and after the engagement so that implications and recommendations are relevant, measurable, and on target with your business needs.

Authentic strategic thinking. We know that not all phenomena and real-world events fit into a linear model. True strategic thinking is not linear. FSIP will work tirelessly to find creative and innovative solutions to your most pressing issues — so that you don’t have to.



Tim Powell is a Managing Principal of Foodservice IP (FSIP). His responsibilities include recommending and developing business strategies, market sizing, designing qualitative and quantitative research methods, strategic planning and project management. Tim serves as a trusted foodservice adviser to management at several food companies. Prior to FSIP, he spent several years with foodservice research and consulting firm Technomic as a Principal. Tim previously worked in similar consulting and marketing roles with KPMG LLP and IBM. He is a regular contributor to Restaurant News, The Los Angeles Times, The Chicago Tribune, The Columbus Dispatch, Advertising Age, Reuters as well as other local publications. He has appeared on Fox Business News, NPR and other local television and radio programs. Tim regularly presents at a variety of client and industry events and conferences. Tim earned his Bachelor of Arts in Journalism at The Ohio State University and a Masters of Business Administration degree at the University of Illinois. He has completed graduate level social science and economics courses at the University of Chicago.



Julie Heseman is a Principal with FSIP. Julie has several years of experience in the foodservice industry managing projects, developing new business, handling P&Ls, market sizing, supply chain research and overseeing the growth of client portfolios. Her experience spans foodservice manufacturers, broadline distributors and chain restaurant operators. Prior to joining FSIP, Julie served as a product manager for Home Chef, a pioneering meal kit company. Julie was also a Director of Insights with the International Foodservice Manufacturers Association (IFMA), where she conducted research efforts for more than 160 foodservice manufacturers. Prior to IFMA, Julie managed and conducted research and consulting projects with Technomic, Inc. as a Senior Consultant. Julie earned a Masters in Business Administration degree in Revenue Management from DePaul University and a Bachelor of Arts in Sociology from Tulane University.



Joyce Baird is a Strategic Sales Director with FSIP’s  Advisory Services Practice. She has more than 20 year of management, sales, and marketing experience in the food, beverage, and nutritionals industries. Joyce comes to FSIP from Delavau Food Partners, where she oversaw the sales function and contributed to the organization’s growth strategy. Previously, she served in several senior-level positions directing foodservice strategies, marketing, and business development activities at Solazyme Roquette Nutritionals, Nu-Mega Ingredients and Symrise. In her role with FSIP, Joyce will focus on managing teams and consulting activities related to chain restaurants, food retailers, food and beverage suppliers and overall division strategy. Joyce earned her Bachelor of Science in Business Administration from Illinois Wesleyan University.




Michelle Mariola is a Vice President of Growth Marketing with FSIP sister company Q1 Productions. She has 20 years’ experience in branding and marketing strategy, where she combines mastery of marketing best practices with the exceptional ability to build brand equity in order to achieve business objectives. Her strong business acumen and continual focus on profitability and market competitiveness combined with her unique creative and visual senses grants her the ability to express marketing ideas and design across digital and traditional channels. Her marketing and branding insight stems from 9 years of experience as Vice President of Brand Marketing and Strategy with Ambius, the world’s largest provider of interior landscaping, design installation, and maintenance services. Prior to that, she worked extensively on both the corporate and agency side where she led not only account teams but also creative departments to overcome clients’ toughest business challenges. In recent years, Michelle has specialized in leadership and professional development through one-on-one coaching and group workshops. She leverages strengths and mitigates weaknesses, improves interpersonal skills and team performance, and prepares emerging leaders for professional advancement.




Abby Dean is a Director of Creative and Brand Marketing with FSIP. Abby has more than 20 years’ experience serving clients in the food and beverage industry. Abby develops collateral and communication strategies, specializing in storytelling around research and data. Abby’s clients span the supply chain—from producers, manufacturers and distributors, to restaurant operators and retailers. Abby earned her Bachelor of Arts degree from Indiana University and has completed continuing education certification in Multimedia Design.




Jenny Anderson is a Senior Associate with Foodservice IP (FSIP). Jenny specializes in industry segment and product category research, concept and menu trend analysis, and consumer research on perceptions and shopping/purchase behavior. Much of her work takes a 360-degree approach to analysis, examining restaurant and non-commercial operators, retailers and product solutions. She is the founder of multiple industry intelligence programs, and her analyst commentary has been featured in general news media as well as a number of trade publications, including Progressive Grocer, Supermarket News, Nation’s Restaurant News, The National Provisioner, Perishables Buyer and IDDBA’s What’s In Store report. Prior to FSIP, she focused on helping clients understand industry and consumer trends and the strategic implications to their business. She also spent several years with food industry research firm Technomic and also held positions with the National Restaurant Association, EnsembleIQ (formerly Stagnito Media) and the American Dietetic Association. Jenny earned her Bachelor of Science degree from the University of Minnesota.

Foodservice IP
5715 Lynx Lane, Dublin, OH 43017