Had the NRA Show Happened, Plant-Based Would Have Dominated

The plant-based food and beverage movement is obvious to anyone who attended the 2019 National Restaurant Show last year (rest in peace 2020), and it has only increased in popularity during Covid-19 along with animal protein shortages. (Note that parts of this post...

Cloud Kitchens Are the Winners During Covid-19

This week, FAT Brands, owner of Fatburger and Hurricane Grill & Wings, announced it partnered with ghost kitchen facility Epic Kitchens in Chicago.  CEO Andy Wiederhorn said offering multiple off-premise channels is crucial during the coronavirus because...

Walking the Tightrope: Marketing During the Pandemic

In a recession, marketers must remember to stay flexible and adjust their strategies and tactics on the assumption of a long, difficult slump. But even during a recession, new products have an important place. Firms need to stay agile enough to respond quickly when...

Time to Abandon Brand and Sales Plans?

In light of Covid-19, many firms are resorting to a business application of Maslow’s hierarchy of needs —  to take care of their employees first. This means that setting up employees for remote production and keeping them paid and healthy are priorities beyond long...

How Will Restaurants Weather the Coronavirus? Suppliers?

A number of questions have bubbled to the surface over the past week as the events of the Coronavirus have unfolded. And by the time this is published, the questions will likely continue to mount.  The main concern is the longevity and vitality of independent...