by Tim Powell | Jun 25, 2026 | Blog
Every summer, manufacturers begin the same exercise. Forecasts are updated. Budgets are built. Sales targets are negotiated. Marketing priorities are debated. Before long, someone opens last year’s spreadsheet and starts adjusting numbers upward or downward based on...
by Tim Powell | Jun 15, 2026 | Blog
Every few years, a list of the “worst product launches of all time” circulates online. The usual suspects appear: Colgate frozen lasagna, Pepsi AM, Cosmopolitan yogurt, and Life Savers Soda. These products are often remembered as examples of poor judgment. Yet they...
by Tim Powell | May 29, 2026 | Blog
“The first principle is that you must not fool yourself—and you are the easiest person to fool.” — Richard Feynman I recently listened to a podcast about Richard Feynman, the Nobel Prize-winning physicist who helped develop quantum electrodynamics and...
by Tim Powell | May 13, 2026 | Blog
This is the second article in our series examining what “evidence-based strategy” actually means and why many organizations struggle to convert research into competitive advantage. In the first article, we explored the difference between primary and secondary research...
by Tim Powell | Sep 25, 2025 | Blog
By 2025, senior living foodservice—including independent living, assisted living, and long-term care—represents nearly $7 billion in operator purchases. For food manufacturers, this segment is not simply another institutional channel. It is a proving ground where...
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