Had the NRA Show Happened, Plant-Based Would Have Dominated

by | May 30, 2020 | Blog

The plant-based food and beverage movement is obvious to anyone who attended the 2019 National Restaurant Show last year (rest in peace 2020), and it has only increased in popularity during Covid-19 along with animal protein shortages. (Note that parts of this post...

Cloud Kitchens Are the Winners During Covid-19

by | May 14, 2020 | Blog

This week, FAT Brands, owner of Fatburger and Hurricane Grill & Wings, announced it partnered with ghost kitchen facility Epic Kitchens in Chicago.  CEO Andy Wiederhorn said offering multiple off-premise channels is crucial during the coronavirus because...

Walking the Tightrope: Marketing During the Pandemic

by | Apr 3, 2020 | Blog

In a recession, marketers must remember to stay flexible and adjust their strategies and tactics on the assumption of a long, difficult slump. But even during a recession, new products have an important place. Firms need to stay agile enough to respond quickly when...