Happy Memorial Day! Then It’s Back to the Office, America.

This Memorial Day, we thought we would take a step back from our regular analysis of the U.S. foodservice industry and consider the broader perspective of many Americans returning to offices. After the last brat is burned on Monday evening and family you haven’t seen...

Five Ideas for Strategic Planning in 2021

The foodservice industry ― and the greater economy for that matter ―  continues to reel in uncertainty since March 2020. In spite of an alarming array of surrounding factors, such as a global pandemic, skyrocketing unemployment, dismal wage growth, plummeting consumer...

Cloud Kitchens Are the Winners During Covid-19

This week, FAT Brands, owner of Fatburger and Hurricane Grill & Wings, announced it partnered with ghost kitchen facility Epic Kitchens in Chicago.  CEO Andy Wiederhorn said offering multiple off-premise channels is crucial during the coronavirus because...

Walking the Tightrope: Marketing During the Pandemic

In a recession, marketers must remember to stay flexible and adjust their strategies and tactics on the assumption of a long, difficult slump. But even during a recession, new products have an important place. Firms need to stay agile enough to respond quickly when...

Food Trucks are the Fine Dining of the Millennia

The “Roach Coach” of the 1950s Charges High Prices for Authentic Fare What’s the fastest way to attract a hungry mob of Millennials? Post a food truck location on social media.  Foodservice IP recently completed a broad study on emerging segments, which included...