by Tim Powell | Jul 17, 2025 | Blog
As food manufacturers navigate a shifting economy—marked by margin pressure, evolving demand, and persistent uncertainty—pricing strategy becomes more than a numbers game. It becomes a perception game. And that’s where behavioral economics offers sharp insight. In...
by Tim Powell | Mar 2, 2025 | Blog
Health and wellness have been central to foodservice for decades, yet consumer perceptions continue to evolve. While demand for healthier options remains strong, a persistent misconception equates healthy food with a lack of flavor. Additionally, restaurant dining...
by Tim Powell | Sep 21, 2024 | Blog
Peter Drucker famously wrote “innovate or die.” Firms that do not look to the future while leading the present are very likely to slide into obsolescence. In our practice, we have our share of clients that are leaders in their space, yet look to us for strategic...
by Tim Powell | Aug 13, 2024 | Blog
Every year in August, Foodservice IP conducts a survey among its clients to gauge the current state of the industry and anticipate future trends. Our clients, spanning food, packaging, beverage, and equipment companies, provide invaluable insights into the challenges...
by Tim Powell | Jul 17, 2022 | Blog
Your firm’s purpose describes the unique value it brings to the world. It’s the core of your strategy. It determines who you are, why you matter. It should be clear and easy for stakeholders to understand because your overall strategy flows through it. What...
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