Trade Spending: Addressing the Elephant in the Room

By Tim Powell, Managing Director Background Trade spending, for most manufacturers, is the second-largest go-to-market expense after cost of goods sold, typically higher than the cost of sales and marketing forces combined. Yet many companies struggle to develop a...

What a Rate Drop Means for Foodservice

By Tim Powell, Managing Principal Last week, the Fed dropped the interest rate a quarter percent to hit a rate target of 1.75 to 2.0 percent. What does this mean for foodservice? The business cycle which so many food companies rely on for growth is starting its...

The Importance of a Digital Strategy in Foodservice

By Tim Powell, Managing Principal An online strategy is as critical as any business unit or corporate strategy in today’s market. Food companies, however, have often lagged behind other industries for a myriad of reasons. To achieve success, it is important to...