Meal Kit Companies: Evaluating Long-Term Opportunities

Meal kits have quickly grown in consumer awareness and usage, with the arrival of Blue Apron in 2012 marking the first U.S. meal kit company. For roughly $60 per week, consumers receive three two-serving meals of their choice with easy step-by-step recipes at their...

Trade Spending: Addressing the Elephant in the Room

By Tim Powell, Managing Director Background Trade spending, for most manufacturers, is the second-largest go-to-market expense after cost of goods sold, typically higher than the cost of sales and marketing forces combined. Yet many companies struggle to develop a...